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EXPERIENCE
COGNITION
TRANSFORMATION
RESPONSIBILITY
These experiences, along with the partially ambivalent experiences form – accompanied by Commercial Geography studies – the basics for a growing and authentic interest in the understanding of global correlations.
Manuel Lang crosses the Sahara in his open-top VW in 1984; he returns months later – very impressed by the vastness, tranquillity and beauty of the desert.
Years later, in Amazonas, he gets to know the hospitality of the Indians and their life in close communication with nature – and at the same time, he becomes witness to the destruction of their living environment.
Keeping this in mind, the idea of OneWorld as a symbol for global awareness and as homage to the beauty of our planet was born.
This understanding forms the framework for a responsible form of economising and at the same time, is a plea for the conservation of the resources of this "one world".
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